Olìe Biologique is breaking with the Argan tradition. In an industry dominated by assurances of handcrafted Moroccan oil, founder Linda Thompson, takes the lid off what’s considered a luxe oil for skin and demystifies the process of selecting what should be about the quality, not scarcity, of a rare oil. Linda says,
This is the kind of backstory we don’t often hear about when rushing off to score the hottest thing to hit the beauty market since Resveratol’s antioxidant action. The deceptively simple Argan Oil (Ferulic Acid, a potent antioxidant, is among the copious amounts of omegas and fatty acids) doesn’t seem like it would need much of a technologically cobbled explanation since its old-world ambience is fitting, but after chatting it up with Linda, it’s clear her USDA approved Olìe Biologique Argan Oil ($40) is a treatment that is precisely engineered and bottled to be sure no contaminants have a chance to thrive inside the ominous black bottle.
First off, the 100% certification labels ensures that her lab and its expert handlers haven’t added anything to this organically produced oil. In an industry lacking regulation, Linda insists that quality control begins with a carefully selected supplier (in place of fresco artisans) who understands the importance of the long-standing appreciation for certification from the start. The production process, under what surely must be a shrewd, sympathetic, unblinking eye, is still rigorous, perhaps, even a little mathematical, despite making small batches to preserve the oil's efficacy. But it is this attention to detail that yields the purest of oils. So pure, EcoCert will only approve a certification if 95% of ingredients are natural or from natural origin, and that 95% of those natural ingredients are certified organic. This oil is.